president obama and i both care about poor and middle class families. the difference is my policies will make things better for them. we shouldn't measure compassion by how many people are on welfare. we should measure compassion by how many people are able to get off welfare and get a good paying job. [applause] >> frank, analyze the ad, how did it resonate with those voters? >> well, the key at the beginning of the ad he brought both republicans and democrats along, talking about the importance of jobs and how the last four years have been. and the weak republican line, it actually goes beyond the screen how positive it is. the key in the democrats, simple word, jobs, which candidate has a better policy on jobs, and every time the mitt romney talked about it in the debates or in this ad, you saw that democratic line rose, for mitt romney, the next 30 days has to been why the barack obama four-year legacy is one of failure on creating jobs and why governor romney's approach is more positive. that's what he needs to do to be success on on election day.